For autotagging what parameter does google ads include in the destination url?
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Correct Answer is: gclid=
Automatic tagging imports Google Ads data into Analytics without requiring any action on your part. By combining Google Ads data with detailed post-click information from Analytics, you can see what happened on your site after users clicked on your ads. After a user clicks on your ad, auto-tagging adds some information to the destination URL, such as a parameter called GCLID, short for "Google Click Identifier". For example, if your site is www.example.com, when a user clicks your ad it will appear in the address bar as follows.
For Analytics to display details about the keywords and costs for your linked Google Ads account, you must do one of the following:
- Enable automatic tagging. Manually tag all final URLs for your keywords with tracking variables. You should only do this in the special cases listed below.
We recommend that you use automatic labeling.