**How can the amount of data in a sampled google analytics report be increased?**

- a) Apply additional filters
- b) Remove the Secondary Dimension
- c) Choose “Faster response” in the sampling pulldown menu
- d) Choose “Greater precision” in the sampling pulldown menu

#### Reveal the Answers

**Correct Answer is: Choose “Greater precision” in the sampling pulldown menu**

**Explanation:**

In data analysis, sampling is the practice of analyzing a subset of data to discover relevant information in the entire data set. For example, if you wanted to estimate the number of trees in a 100-hectare field in which the distribution of trees was fairly uniform, you could count the number of trees in one hectare and multiply it by 100, or count the number of trees in one hectare. a number of trees in half a hectare and multiply it by 200 to get an accurate representation of 100 hectares.

Analytics has a set of preconfigured and predefined reports, listed in the left pane under Audience, Acquisition, Behavior, and Conversions. For each reporting view in a property, Analytics also creates aggregated dimension and metric tables from complete, unfiltered data. When you run a predefined report, Analytics queries aggregated data tables to quickly provide unsampled data.

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