In multi-channel funnel reports how are default conversions credited?
- a) Second to last campaign, search, or ad
- b) Equal credit along the conversion touchpoints
- c) First campaign, search, or ad
- d) Last campaign, search, or ad
Reveal the Answers
Correct Answer is: Last campaign, search, or ad
In Google Analytics, conversions and transactions are credited in the last campaign, search, or ad that the user sent to our website when they made the conversion, however, what role did the previous channels play? How long did it take between the user's first visit and the purchase? Multi-channel funnel reports answer these questions and show us how different marketing channels work together.
The data provided by Google Analytics covers the 30 days prior to the conversion and it is essential, to see data from multichannel funnels, that we have created the objectives before. They are called funnels since we know that of all the users accessing our website, only a few end up buying, so the funnel is wide at the beginning and narrow at the end.