To enable remarketing in google analytics, what must first be enabled?
- a) Advertising Reporting Features
- b) Demographics and Interests
- c) Google Ads or Display & Video 360 account linking
- d) Custom Dimension
Reveal the Answers
Correct Answer is:
- Advertising Reporting Features
- Google Ads or Display & Video 360 account linking
This article explains how to configure Analytics to create remarketing audiences and share them with ad accounts. For example, you can create an audience of users who added items to their carts but did not complete purchases, and share that audience with Google Ads to try to attract those users again by showing them follow-up ads.
When you enable remarketing features on a web property, you can create remarketing audiences from your Analytics data and share those audiences with your linked ad accounts (for example, Google Ads and Display & Video 360) and with Optimize.
By enabling the advertising reporting functions on a web property, Analytics collects the usual information as well as Google advertising cookies when they are present.
By enabling these features in an application, Analytics collects the usual information, as well as that associated with mobile advertising IDs.