What are macro conversions in a measurement plan?
Reveal the Answers
Correct Answer is: The main website actions users take that accomplish stated business goals
The macro conversions (or macro lenses) are the actions you can take a user who represent the main objective of your website.
For example, on an e-commerce website, a purchase is likely to be treated as a macro conversion.
The micro-conversions (or micro objectives) are actions taken by a user and represent your business:
or a critical step on the road to a macro conversion.
or a step that is mapped to the scope of a macro conversion, even if it is not a necessary step in the macro conversion.
On an e-commerce site, adding an item to the shopping cart is often a necessary step before making a purchase.
So this action could be treated as a micro-conversion.
Another example, many eCommerce product pages offer the user a video of the product.