What asset is used to build a remarketing list?
Reveal the Answers
Correct Answer is: Custom Segment
Remarketing lists for search ads allow you to customize your campaigns on the Search Network to reach users who have already visited your website. This article explains how to use these lists in your Search campaigns.
How does it work?
You can apply remarketing lists in your bidding and targeting to campaigns or ad groups, but not both levels at the same time for a given campaign.
Let's say you added remarketing lists to a set of ad groups, and now you want to use those lists for your entire campaign. To do this, you will first need to remove the remarketing lists from the ad groups within the campaign, and then apply them at the campaign level.
Similarly, if you applied remarketing lists to a campaign and now want to use them to target specific ad groups within the campaign, add the lists back to each ad group in that campaign. There is no limit to changing levels, you just have to follow the correct order.