What data does google analytics prohibit collecting?

Correct Answer is: Personally identifable information

Explanation:

Set up your account, properties, and views to determine access to your data and choose which ones to make available.

For example, you can:

Grant permission to make configuration changes and interact with data.

Link your Google Ads and Analytics accounts to share data between them and better understand how your marketing efforts affect user behavior on your sites or apps. 

Set up reporting views to align Analytics users and relevant data.

Set goals to identify the actions you want users to take on your site or app and to assign a monetary value to those actions.

Ecommerce activities such as engaging users with internal product listings and promotions and to what extent your users have managed to get through the purchase funnel and checkout process. Learn more about Ecommerce and Enhanced Ecommerce data collection and reporting.