What data table display compares report metrics to the website average?

Correct Answer is: Comparison

Explanation:

Here is a table of Analytics data concerning the distribution of SEO traffic by landing pages. I activated the comparison with the previous period, hence the presence of columns with a triangle (the mathematical symbol of the variation). I selected the “landing page” dimension, added the 3 statistics you see in the columns, and applied my “Google SEO” filter that I already mentioned.

Try to practice by creating for example a table on your main keywords, via Search Console. In this way, you can monitor your positioning/clicks progress, etc. on a set of keywords. Feel free to use filters if you want to exclude certain terms (like your brand name for example).

We will stop there for this discovery of Google Data Studio: it's up to you to take the tool in hand to build an SEO report that suits you. The more you practice, the more comfortable you will become with the interface.