What does assigning a value to a google analytics goal enable?
- a) Analyze a website conversion funnel
- b) Compare goal conversions and measure changes to a website
- c) Track real-time business revenue
- d) Track actual revenue from conversions
Reveal the Answers
Correct Answer is: Compare goal conversions and measure changes to a website
Explanation:
Goals are used to see if your website or application is meeting the goals you have set. Some examples of goals are to make a purchase (on an e-commerce website), finish a level (in a mobile game), or submit a form with contact information (on a marketing or lead generation website).
Defining goals is a critical component of any digital analytics measurement plan. Defining them correctly allows Analytics to provide you with critical information, such as the number of conversions and the conversion rate of your website or application. Without that data, it is almost impossible to assess the effectiveness of your online business and marketing campaigns.
Goals are configured at the view level and can be applied to specific pages or screens that users visit, the number of pages or screens they view in a session, the time they spend on the website or in the application, and the events that are logged while on the website or in the app.
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