What is not a benefit of google analytics remarketing?
- a) Show customized ads to customers who have previously visited your site
- b) Create remarketing lists based on custom segments and targets
- c) Create remarketing lists without making changes to your existing Analytics snippet
- d) Allow customers to quickly reorder an item they have previously purchased
Reveal the Answers
Correct Answer is: Allow customers to quickly reorder an item they have previously purchased
Explanation:
Remarketing is a form of advertising that is aimed at an audience that already knows us and is based on previous actions carried out by the user mainly on the website.
Remarketing is a technology based on cookies, which are simple text files composed of JavaScript code.
A small string of code must be entered on the site, which will not be perceived by visitors and will have no impact on the performance of the site.
This intervention means that every time a user visits the site, he releases an anonymous cookie; this cookie then allows the company to show the customer an advertisement that may be relevant to him, having the certainty that the user who will view the advertisement already knows the site and the company.
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