What is not considered a default medium in google analytics?
- a) Organic
- b) Referral
- c) CPC
- d) Google
Reveal the Answers
Correct Answer is: Google
There are only 3 default mediums in Google Analytics i.e Organic, Referral, and None. Google is not considered a default “medium” in Google Analytics.
It is one of the many free Google platforms focused on digital marketing. In this case, it is used to collect information about the behavior of users on our website; this, after connecting the tool with the site. Google Analytics allows a great level of detail when it comes to measurement, so much so that it is possible to know how users have interacted, what actions they have taken the most, which segments they buy more on our site, which pages they visit, how much time they spend on the site web and many more data.
To deepen, we have created a list of the most recurrent concepts that are analyzed and that will serve to improve your results and strategies. There are clearly a lot more you can do and data you can analyze, but in case you're just starting out, these are the concepts you need to handle.