In custom reports, what must metrics and dimensions share in order to report accurately?
Reveal the Answers
Correct Answer is: Same scope
Custom dimensions and metrics are like the default dimensions and metrics in your Analytics account, with the only difference being that you create them. You can use them to collect and analyze data that Analytics does not automatically track.
If you have a large amount of data, custom reports can return sampled results. To verify the accuracy and precision of your custom report data, we recommend that you back up all important custom reports (especially those you use to communicate or analyze important business metrics) with a custom table. Custom tables can be used to add important data sets daily, ensuring reports include data without any sampling.
Before getting into the merits of reading Google Analytics reports, it is worth understanding the meaning of metrics and dimensions.
All Google Analytics reports are supported dimensions and metrics:
- Dimensions are the elements of your data.
- Metrics are the measure of these dimensions.