What report indicates the last page users viewed before leaving a website?
- a) Landing Pages report
- b) All Pages report
- c) Exit Pages report
- d) Pages report
Reveal the Answers
Correct Answer is: Exit Pages report
Explanation:
The User Exploration report allows you to isolate and examine the behavior of individual users rather than aggregated users. The behavior of individual users is associated with the Client-ID or the User ID.
It is important to understand aggregate behavior when managing the most demanding activities, such as campaigns targeting large geographic areas. On the other hand, understanding the behavior of individual users is extremely useful when you want to customize the browsing experience or need to acquire detailed information on a specific user experience or solve any problems associated with it: for example, if you want to analyze the behavior of a user who presents an unusually high average order value, or examine at what stage a problem occurred while placing an order.
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