What's an accurate description of callout extensions?
Reveal the Answers
Correct Answer is: Short, specific snippets of text that highlight value-adding attributes
Callout extensions allow you to include additional text to display more detailed information about your business, products, and services. This article shows you how to create, edit, and delete callout extensions, and how to schedule them to run.
Campaign types: Callout extensions can be added to Search Network campaigns and Search Network campaigns running on the Display Network.
Keep the text concise: Smaller text means more headlines in your ads. A teaser is more like a bulleted list than a full sentence. Try "Free Shipping" instead of "We Offer Free".
Be specific: Give customers detailed information so they can decide if you have what they're looking for. Try "Max. Consumption 8.3 l / 100 km" rather than "Reduced consumption".
Limit on a number of characters: Teaser text is limited to 25 characters in most languages, or 12 characters in languages that use double-width characters (such as Chinese, Japanese, and Korean).
Depending on the character spacing, the browser, and the device you are using, you can display up to 10 teasers.
To learn more on AdWords callout extension, click here.
A detailled article written by BuildUp on more than 100 callout extension examples to boost click through rates, can be found here.