Which of the following is a core benefit of google ads automated bidding?
- a) User ID-based bidding
- b) Impression share-based bidding
- c) Daily budget pacing
- d) Auction-time bidding
Reveal the Answers
Correct Answer is: Auction-time bidding
With automatic bidding, Ads will set the bids themselves to ensure that the goal is met within the set budget.
Advantages: You do not need to participate in the advertising campaign all the time.
Disadvantages: The system does not always prioritize based on the advertiser's goals.
There are also several subtypes, depending on the goals you want to achieve.
At the same time, let's be honest, automatic bidding has somewhat confusing navigation. So, first, you need to choose a goal: conversions, conversion value, clicks, or percentage of impressions received. Objectives 4, but automatic strategies 6. We will figure out all of them.
In the process of setting, you may stumble upon the wording "Smart Bidding".
This is not a strategy on a par with manual or automatic. This is a specific algorithm for the operation of some automation strategies. They are based on machine learning and allow you to achieve a given goal with automatic bidding.
You can learn more on Google Ads automated bidding here.