Which reports require the activation of advertising features?
Reveal the Answers
Correct Answer is: Demographics and Interests reports
Google Analytics Advertising Features are a set of features that Google advertising cookies use to perform the following actions:
- Create remarketing audiences based on specific behavioral data, demographics, and interests, and share them with Google Ads.
- Use demographic and interest data in Analytics reports.
- Create segments based on demographics and interests.
If you are an Analytics 360 user, you have access to additional features so you can view Campaign Manager 360 data in your reports and create remarketing lists in Analytics to share with Display & Video 360.
By enabling Analytics Advertising Features, this service can collect information about users through Google's advertising cookies when they are present, along with the information it already collects normally.
If you implement the Advertising Features, you must also adhere to the applicable Analytics policy.