Which three tags does google analytics require for accurate campaign tracking?
Reveal the Answers
Correct Answer is: Medium, Source, and Campaign
By adding campaign parameters to the destination URLs of your campaigns, you will gain insight into the overall effectiveness of your campaigns and see in which environments they perform best. For example, the Summer Sale campaign can generate a lot of revenue, but if you show it on different social apps, you'll want to know which customers are the highest earners; Or if you show multiple versions of the campaign via email, video and app ads, you can compare the results to see where your marketing is most effective.
When a user clicks a referral link, the parameters you add are sent to Analytics, and the related data is available in campaign reports.