What's an example of an effective callout extension?
- a) Send us a text for more information
- b) Learn more about us
- c) Contact our team
- d) Free returns
Reveal the Answers
Correct Answer is: Free returns
Explanation:
Extensions callout allow us to display additional information to our prospective buyers. For example free shipping, 24/7 support, personalized quote, or free review.
You can configure your extensions at different levels: Account, campaign, and ad groups.
Adding any extension is Free. However, the moment a user makes a click, they will be charged for the click as if it were on the ad title. Now, the order in which the highlighted texts are displayed will depend on the performance of your campaign.
The idea of including callout extensions is to provide information that has not been shown in the other text fields. In addition, it is convenient that you do not repeat text between extensions.
You can choose where to add them, create callout text, and plan when to post them. The order, length, and performance of the callouts determine whether a callout is served for your ad and the number of callouts shown.
To learn more on AdWords callout extension, click here.
A detailled article written by BuildUp on more than 100 callout extension examples to boost click through rates, can be found here.
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