What campaign parameter is not available by default in google analytics ?
- a) utm_content
- b) utm_source
- c) utm_adgroup
- d) utm_campaign
Reveal the Answers
Correct Answer is: utm_adgroup
By adding campaign parameters to the destination URLs used in advertising campaigns, you can gather information about the overall effectiveness of those campaigns and also understand where they are most effective.
For example, your Summer Sale campaign revenue could be very high, but if you run your campaign in many different social apps, you might want to find out which of these are the customers who generate the most revenue. Alternatively, if you’ve run different versions of your campaign via email, video ads, and in-app ads, you can compare the results to see where your marketing strategies are most effective.
Importing campaign data into Analytics allows for a more personalized analysis of advertising campaign performance. It allows you to include data such as new campaign classifications and variants, as well as standard Analytics campaign tracking parameters.
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