Google Analytics

Google Analytics
Individual Qualification
Exam Questions

Google Analytics (GA) is a free tool from Google for web traffic analysis. Webmasters and SEO consultants can get important KPIs and statistics from the web with it. In addition, they can also track marketing campaigns and perform A/B tests with Google Analytics. Although there are no exact figures, it is supposed to cover an 80 percent market share. It helps you find out about the people who visit your site and their browsing behaviors.

Regardless of the type of website you are running, having a better understanding of your visitors and how they behave on your site will help you get better results.

By giving you access to the data on your website, Google Analytics allows you to take this information and make decisions.

The menu item contains a lot of data about site visitors. It provides analysts with the necessary metrics on the origin of the visitor, the operating system used, or the behavior of the user.

What scope applies to custom metrics?

What is not a filter setting for data in views?

Sampling is applied to reports before  segmentation?

What type of custom report shows a static sortable table with rows of data?

What's an example of an effective callout extension?

What content could be used for a structured snippet extension?

Which assets cannot be shared in the solutions gallery?

What's an accurate description of callout extensions?

How is a spreadsheet defined?

Custom segments may be created using which criteria?



Why is optimizing customer touchpoints online beneficial for business?

What are macro conversions in a measurement plan?

What two ad extension types can also be served as automated ad extensions?

Which of the following is a core benefit of google ads automated bidding?

How does automating your bid contribute to a successful google ads campaign?

What asset is used to build a remarketing list?

In multi-channel funnel reports how are default conversions credited?

Which reports require the activation of advertising features?

What data table display compares report metrics to the website average?

What is not considered a default medium in google analytics?



What does assigning a value to a google analytics goal enable?

What scope levels available for dimensions and metrics?

Which three tags does google analytics require for accurate campaign tracking?

What data is google analytics goals unable to track?

For autotagging what parameter does google ads include in the destination url?

Auto tagging is used to collect data from what kind of traffic?

What ad extension is only available as a full automated ad extension?

What model represents the hierarchical structure of a google analytics account?

When are automated extensions such as seller ratings shown?

Google analytics cannot collect data from which systems by default?



What report indicates where users start or exit the conversion funnel?

What campaign parameter is not available by default in google analytics?

What report indicates the pages of a website where users first arrived?

How can the amount of data in a sampled google analytics report be increased?

What report identifies browsers that may have had problems with a website?

What report indicates the last page users viewed before leaving a website?

When will google analytics be unable to identify sessions from the same user by default?

What report shows which web pages get the most traffic and highest engagement?

What feature can join offline business systems data with online data collected by google analytics?

What data does google analytics prohibit collecting?



What report would best help identify potential browser issues with website traffic?

What report can show how particular sections of website content performed?

What is not a benefit of google analytics remarketing?

What report shows which types of mobile devices visited a website?

When does the tracking code send an event hit to google analytics?

To enable remarketing in google analytics, what must first be enabled?

What report provides data on how specific sections of a website performed?

In custom reports, what must metrics and dimensions share in order to report accurately?

To increase the speed at which google analytics compiles reports, what action could be taken?