Google Analytics (GA) is a free tool from Google for web traffic analysis. Webmasters and SEO consultants can get important KPIs and statistics from the web with it. In addition, they can also track marketing campaigns and perform A/B tests with Google Analytics. Although there are no exact figures, it is supposed to cover an 80 percent market share. It helps you find out about the people who visit your site and their browsing behaviors.
Regardless of the type of website you are running, having a better understanding of your visitors and how they behave on your site will help you get better results.
By giving you access to the data on your website, Google Analytics allows you to take this information and make decisions.
The menu item contains a lot of data about site visitors. It provides analysts with the necessary metrics on the origin of the visitor, the operating system used, or the behavior of the user.