What report indicates where users start or exit the conversion funnel?
Reveal the Answers
Correct Answer is: Goal Flow report
Common issues with the Funnel Chart and Goal Flow reports
When reviewing the Funnel Chart and Goal Flow reports, you may notice some discrepancies. The following table describes some of the main functions of the two reports and indicates why there may be differences between the two. In general, the Goal Flow report is more flexible and more accurately reflects the path the user followed before meeting a target goal.
In Google Analytics or any other analysis tool, a conversion funnel is a navigation path, a succession of web pages that you expect your visit to follow in order to reach a goal.
Through the visualization of this funnel or funnel, you can see where visitors enter and leave on that path to conversion.
In this way, you can detect the bottlenecks of this process. In this article, I will try to give some keys to parameterize these conversion funnels and above all, analyze them correctly avoiding common mistakes.